About Us
Brand Origin
Derived from the Italian words "Bebè AMICO," meaning "Baby's Good Friend.“
Founded in 2010 at Taiwan and inspired by Italy, it serves as our in-house brand focused on the infant and toddler market. It symbolizes the brand's care for babies' health and safety. From the very beginning, the brand has been committed to providing high-quality, gentle products tailored to babies' needs, fostering trust and a caring relationship with parents.
Core Values
It is a good friend of babies and also a good friend of every parent.
We hope that the name "BEBE' AMICO" perfectly represents the core values of the brand, which is to be the best companion in every baby's growth journey. The health, comfort, and safety of babies are our unwavering commitment. Like a true friend, we are always by their side, offering the most thoughtful care.
We also want parents to feel the trust and warmth of "BEBE' AMICO" as if it were a friend when choosing products. We believe that every baby deserves the best care, and "BEBE' AMICO" will be their loyal companion throughout their growth
Brand Vision
To provide safe, comfortable, and high-quality products, allowing parents to make confident choices and accompany their babies in healthy growth.
Conveying love and care for every baby and their family, creating a brand image full of love and warmth.
Continuously pursuing innovation, developing products in line with trends and consumer demands, to meet the needs of both parents and babies
To become a messenger of parenting knowledge, providing parents with practical information and advice to help them better care for their babies.
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Through products and brand stories, helping families create precious memories, making the parenting journey full of fun and joy.
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To become a trusted partner for parents
To provide safe, comfortable, and high-quality products, allowing parents to make confident choices and accompany their babies in healthy growth.
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Advocating love & care
Conveying love and care for every baby and their family, creating a brand image full of love and warmth.
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Innovation & flexibility
Continuously pursuing innovation, developing products in line with trends and consumer demands, to meet the needs of both parents and babies
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To become a messenger of parenting knowledge
To become a messenger of parenting knowledge, providing parents with practical information and advice to help them better care for their babies.
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Creating happy memories
Through products and brand stories, helping families create precious memories, making the parenting journey full of fun and joy.